UX design and front-end development · Tartu, Estonia
Before code, I listen to people.
15+ years of working with young people taught me what makes people act. Now I use that to build websites and tools for companies and organisations.
What I do
For companies and organisations whose users are not IT people.
UX analysis and design
I find where people get stuck on your website or tool and make it clear: analysis, recommendations and designs.
Front-end development
React, Next.js and TypeScript. Fast, maintainable code that works on every device.
Accessibility
WCAG 2.1 AA reviews and fixes, so your website works for everyone and meets accessibility requirements.
I have done this before
CASHY
Financial-literacy game for schools · 2021–2022
Front-end from scratch and UX testing with the founder, right in the classroom. The game reached 20,000+ young people in 8 months.
I also built the first year of the nationwide version commissioned by Swedbank.
Rademar
E-commerce and internal tools · 2022–2023
Front-end for the web shop and internal tools, including a salary calculator that makes complex rules readable at a glance. I proposed UX improvements and started a shared component library.
Tartu County Youth Fund
Grant fund for young people · 2010–2011
I built the fund's rules, forms and review panel from scratch, so any young person could start a project without co-funding.
In 2012 the fund received the county's youth work cooperation award.
Also
- MSc in Educational Technology (Tallinn University)
- Youth worker qualification assessor (Estonian Youth Work Centre, 2012–2018)
- Usability reviews of youth-sector websites (Archimedes Youth Agency, 2016–2017)
- Winning team, Loomehäkk hackathon 2016
- Project manager at Demola Tampere (2017)
- 10+ years of design and photography
My story
15+ years with young people, from a 4H club to building the Tartu County Youth Fund and assessing youth workers' qualifications, taught me that a good solution starts with listening.
A master's in educational technology brought me to digital tools. I did usability reviews of youth-sector websites and built the front-end of the learning game CASHY.
Today, through HumanCentric Digital, I build websites and tools that people can actually use, for companies and organisations.
I also organise events: this is my third time on the organising team of the Digit conference, and before that I worked on Koolitants. I am also building my own product, ArtBridge, for artists (G48 Accelerator 2026). I work in Estonian and English, in Tartu, Tallinn or remotely.
Youth work
4H, youth councils, Tartu County Youth Fund, qualification assessor
Educational technology
MSc (Tallinn University), Archimedes, the CASHY game
UX and development
Rademar, HumanCentric Digital OÜ (2026)
How I work
Listen
I talk to you and your users before I draw anything.
Try it with you
A simple prototype in front of real people. Change course early, while it is cheap.
Build and improve
Clear, accessible code your team can maintain.
Are people getting stuck on your website or tool?
Describe the problem in a few sentences. I reply within two working days.